action sports

Sage Kotsenburg is the man. His lighthearted goofy personality and killer ability on the slopes has helped propel him into the spotlight over and over again. Watch him in action in Episode 3 of Holy Crail! With footage like this I guarantee you won't be able to look away the entire edit and it'll leave you with a good, fun taste in your mouth. :) This season we follow Sage Kotsenburg's Road To Sochi and beyond in his

In this edit Iori Podladtchikov kills it gently in the urban street setting. People expect to see him boost 20+ feet out of a halfpipe or do technical maneuvers. This is different. This is not about being the best or doing the hardest tricks. This is about the simple joy and playful feeling you get when you cruise down a street on a board. Riding provided by Iouri Podladtchikov.

- URBAN VACATION - from HILLTON on Vimeo

If you haven't heard of FISE yet, get with it, this event is HUGE!!! Watch the video, it says it all. Who's going?! It’s official launch of FISE WORLD SERIES is in the starting blocks, 4 dates are planned for 2014

This may just be the sickest compilation of snowboarding ever. Recapping the best tricks, shenanigans, and ridiculous stunts from the 2013-14 season. Kickflips on a snowboard? Yeah we've got that. Yodeling and HUGE kink rails...? Yep. Headstands on a half pipe? Jah. What else? Just watch and see for yourself. This is snowboarding at its finest innovation of self expression. People are awesome, and so is snowboarding.

We first met Alex Graydon back in 2011 at the Collegiate Wakeboard Nationals in Las Vegas. He was helping Empire Wake put on the event and was a super cool guy. It's been an absolute pleasure watching him grow in the wake industry, garnering more and more exposure and putting out sick edits and riding harder than ever. Check out this awesome edit and the last stop of their series SOUTHERN HOSPITALITY TOUR Stop #4 at Jibtopia.

Hahahah!!! Possibly the funniest ski jump Fail ever. Watch this guy fly through the air over, and over, and over again as he overshoots the park kicker and barely makes it through. http://www.youtube.com/watch?v=ODG_Wj7sWHs#t=52

It's always nice to see what shirts look like on actual people. Check out the following gallery to see what the ELEVATED Storms Tee looks like on our customers, fans, models, athletes, etc... Buy it this week ON SALE. [caption id="attachment_5129" align="alignnone" width="612"]

We're proud to unveil our new website for a new year. Browse our products and get behind the Shred Culture Series.